Back to work

Marketing

Card Crafting

Marketing content combining practical demonstration with polished visual packaging.

Client

Hochanda

Year

2024

Runtime

YouTube feature

Location

Studio

YouTube feature / Marketing

Challenge

Make process-led content feel clear and engaging across longer runtime segments.

Approach

Structured the video for clarity first, then layered consistent graphics and pacing improvements.

Outcome

Produced a cleaner viewer journey and stronger channel-ready visual consistency.

Deliverables

  • Main episode cut
  • Graphic overlays
  • Social snippets

Services

Video editingGraphic designYouTube formatting

Production focus

Instructional clarity
Brand continuity
Repeatable visual system

Shot breakdown

Overhead detail shot of process stages
On-screen instruction panel with clear layout
Branded transition between segments

Additional deliverables can include behind-the-scenes edits, cutdowns, campaign variants and platform-specific versions depending on release goals.

Next project

Lost Time Tattoo

Atmospheric brand-led piece balancing close texture shots with narrative pacing to showcase craft and personality.

View case study
Work with me